{"id":138421,"date":"2026-01-18T15:41:10","date_gmt":"2026-01-18T15:41:10","guid":{"rendered":"https:\/\/www.themintmagazine.com\/?p=138421"},"modified":"2026-01-18T15:41:10","modified_gmt":"2026-01-18T15:41:10","slug":"fast-fashion-why-changes-in-return-policies-dont-do-enough-to-address-environmental-damage","status":"publish","type":"post","link":"https:\/\/www.themintmagazine.com\/fast-fashion-why-changes-in-return-policies-dont-do-enough-to-address-environmental-damage\/","title":{"rendered":"Fast fashion: why changes in return policies don\u2019t do enough to address environmental damage"},"content":{"rendered":"<header class=\"post-header post-header--conveyor\">\n<div class=\"post-header__text\">\n<header class=\"article-header\">\n<div class=\"post-subheader has-summary\">\n<div class=\"post-subheader__summary\" role=\"region\" aria-label=\"summary\">\n<div class=\"text__text__1FZLe text__dark-grey__3Ml43 text__regular__2N1Xr text__small__1kGq2 body__full_width__ekUdw body__small_body__2vQyf article-body__paragraph__2-BtD\" data-testid=\"paragraph-0\">\n<div class=\"post-subheader has-summary\">\n<div class=\"post-subheader__summary\" role=\"region\" aria-label=\"summary\">\n<div class=\"post-subheader has-summary\">\n<div class=\"post-subheader__summary\" role=\"region\" aria-label=\"summary\">\n<div class=\"post-subheader has-summary\">\n<div class=\"post-subheader has-summary\">\n<div class=\"post-subheader__summary\" role=\"region\" aria-label=\"summary\">\n<div class=\"post-subheader has-summary\">\n<p>Online fashion retailer Asos recently introduced additional fees for customers who return lots of items, marking a significant shift in the fast fashion model that has relied on free, frictionless return policies as a key competitive advantage.<\/p>\n<p>And now the fashion retailer has introduced a new tool to show\u00a0<a href=\"https:\/\/theconversation.com\/uk\/search?q=fast+fashion\">shoppers<\/a>\u00a0exactly what their return rate is, and if they are about to incur a fee. The new policy is aimed at encouraging shoppers with the\u00a0<a href=\"https:\/\/www.theindustry.fashion\/asos-rolls-out-first-of-its-kind-returns-transparency-tool-after-introducing-fees\/\">highest return rates<\/a>\u00a0to cut back.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"su-button-center\"><a href=\"https:\/\/theconversation.com\/fast-fashion-why-changes-in-return-policies-dont-do-enough-to-address-environmental-damage-273633\" class=\"su-button su-button-style-default\" style=\"color:#FFFFFF;background-color:#68cf8a;border-color:#54a66f;border-radius:10px\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#FFFFFF;padding:8px 26px;font-size:20px;line-height:30px;border-color:#96deae;border-radius:10px;text-shadow:none\"><i class=\"sui sui-sign-out\" style=\"font-size:20px;color:#FFFFFF\"><\/i>  <small style=\"padding-bottom:8px;color:#FFFFFF\">Click here for full article at The Conversation<\/small><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/header>\n<\/div>\n<\/header>\n","protected":false},"excerpt":{"rendered":"<p>Online fashion retailer Asos recently introduced additional fees for customers who return lots of items, marking a significant shift in the fast fashion model that has relied on free, frictionless &hellip; <\/p>\n","protected":false},"author":1549,"featured_media":138436,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[794,1737,55,5],"tags":[924,984,1735],"class_list":["post-138421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","category-environment","category-industry","category-news","tag-consumerism","tag-fast-fashion","tag-online-retail"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.themintmagazine.com\/wp-json\/wp\/v2\/posts\/138421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.themintmagazine.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themintmagazine.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themintmagazine.com\/wp-json\/wp\/v2\/users\/1549"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themintmagazine.com\/wp-json\/wp\/v2\/comments?post=138421"}],"version-history":[{"count":0,"href":"https:\/\/www.themintmagazine.com\/wp-json\/wp\/v2\/posts\/138421\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themintmagazine.com\/wp-json\/wp\/v2\/media\/138436"}],"wp:attachment":[{"href":"https:\/\/www.themintmagazine.com\/wp-json\/wp\/v2\/media?parent=138421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themintmagazine.com\/wp-json\/wp\/v2\/categories?post=138421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themintmagazine.com\/wp-json\/wp\/v2\/tags?post=138421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}